Beats by Dr. Dre is a brand of designer audio products compatible with a range of electronic devices. The Beats by Dr. Dre range includes headphones, earphones, portable speakers and software technology.
Beats was founded in 2008 by hip hop artist Dr. Dre and chairman of Interscope Geffen A&M Records Jimmy lovine. Frustrated by the impact of low-quality, popular headphones upon their music, Dre and lovine set off with the idea to bring studio-quality audio equipment to the consumer market.
Beat’s ability to live up to this ideal has seen the company grow to become one of the most recognisable names in the audio industry; Beats headphones are now won by countless recording artists, athletes and celebrities.