Fisher & Paykel is a major appliance brand of ovens, fridges, rangehoods, washing machines and more.
Founded in 1934 by Sir Woolf Fisher and Maurice Paykel, the company initially imported refrigerators and washing machines to New Zealand from the United States. However, this soon expanded to assembly and eventually manufacturing.
Fisher & Paykel became the first appliances company in the world to commercialise plastic liners and insulation. This spirit of innovation has also seen them develop technological advances such as SmartDrive for washing machines, CoolDrawer for fridges and CookSurface for cooktops.
The current brand philosophy of Fisher & Paykel is the concept of ‘The Social Kitchen’. The concept of the social kitchen is a place where food meets design to create new experiences and conversations.