ETA: 1st week of July 2025
The Sony Bravia 5 98-inch XR Processor Mini LED 4K Ultra HD Smart Google TV (K-98XR50) is a flagship television that combines expansive screen real estate with cutting-edge display technology. Designed for those seeking an immersive cinematic experience at home, it offers unparalleled picture quality, intelligent processing, and a suite of smart features.
Key Features
Bring the cinematic experience home, enjoy movies included with BRAVIA
A huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™, and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
SONY PICTURES CORE™ brings the cinematic experience home
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
Sony and Prime Video bring studio pictures home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto-calibrated to what you’re watching, including live sports for studio-quality Prime Video at home.
IMAX Enhanced® sound by DTS: X®
You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX® Enhanced technology.
Uniquely shaped for clearer sound and deeper bass
Clarity is crucial. Unlike conventional TV speakers, where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely shaped diaphragm reduces distortion for improved sound resolution.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS: X® support provide an unforgettable spatial sound.
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your setup without using the remote or on-screen menu.
Over 10,000 apps and games, straight to your TV
Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad, or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Best seat. Anywhere. Anytime.
Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance, and volume so your experience is optimised to where you’re sitting.
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume, and more using simple gestures, no remote required.
TV for the whole family
With kids' profiles, kids get their very own Google TV experience—a space that’s just for them, with their apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.
Easy to clean and use. Made with recycled plastic.
Controls everything. Our compact remote uses approximately 80 recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and it controls your connected devices.
Perfect for PlayStation®5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound, and exclusive features bring your go-to games to life like never before.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Gaming multi-view on YouTube, a game-changer
Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Gaming multi-view on YouTube lets you do just that, no extra display required.
Various features in HDMI 2.1
Our TVs feature 4K at 120fps, Variable Refresh Rate, and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.
*Images are for illustration purposes only