Sony BRAVIA 7 II 98-inch True RGB LED 4K HDR AI Smart TV - Black (K-98XR70M2)

Free Wall bracket & Installation.SONY PICTURE CORE PLATINUM subscription. BRAVIA Theatre Bar 9 HT-A9000

Key Features

Cinema

Your home. Your cinema

Packed with features designed for movie lovers, BRAVIA transforms your living room into the ultimate cinema—perfect for enjoying the best movie experiences with your loved ones.

Best big screen experience

A Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.

Authentic picture. From the studio to your screen

Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen—so you can experience movies just as the creators intended, exactly as they were meant to be seen across your favourite streaming platforms.

Bring cinematic standards home

Our TVs are designed to meet the same standards that define the cinema experience. IMAX Enhanced®, Dolby Vision®, and Dolby Atmos® comply with cinema-grade standards, delivering the clarity, depth, and atmosphere that make movies unforgettable. Also, you can enjoy a truly cinematic experience with select Disney+ movies in IMAX Enhanced on BRAVIA and BRAVIA Theatre. See more of the action with IMAX’s expanded aspect ratio and experience the full dynamic range of the theatrical soundtrack with IMAX Enhanced sound by DTS: X.

Epic Quality. Limitless Entertainment

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose your favourites to add to your collection, included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.

My Cinema presets. Tailored to the moment

Choose from cinema-optimized picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.

Picture

Refined picture. Exceptional in every scene

Every scene comes alive with our True RGB. Colours gain a new level of richness, and even the quiet details in between are revealed—drawing you deeper into the story.

True RGB, the future of colour

Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-colour LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.

Elevated colour accuracy without compromise

Sony unites the colour range of our flagship QD-OLED with the high brightness of Mini LED. This combination enables enhanced colour volume and the ability to render colours with greater accuracy.

See the hidden depths in a new way

From the brightest peak to the darkest shade, Sony’s True RGB captures subtle tonal details. It brings greater depth to the story on screen.

Same stunning picture—any seat

With X-Wide Angle Pro, colour and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

Crystal clear pictures with AI upscaling technology

Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analyzing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

Day or night—the picture adapts automatically

No need to adjust a thing. BRAVIA senses the light around you and fine-tunes the picture—including colour tone—automatically, keeping movies comfortable and cinematic at any hour.

Individually calibrated. Consistently flawless

Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.

Sound

Immersive edge-of-your-seat sound, cinematic and dramatic

BRAVIA 7 II surrounds you with rich, room-filling sound—immersive and well balanced with the scale of its stunning picture.

Cinema-like sound, perfectly matching the pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋™, what you see and what you hear are perfectly matched.

From stereo to expansive 3D surround—wider, clearer

Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling, including a proprietary virtualizer, stereo expands into wider, more precise 3D audio—crisper, clearer, and more immersive than ever.

Crystal clear voice. With AI technology

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Auto-calibrated to your room for perfect sound

Your room becomes part of the sound design. BRAVIA measures space and ceiling height, then calibrates audio automatically. It delivers a perfectly balanced, cinematic experience without the set-up stress.

With Home Theatre

With BRAVIA Theatre, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre into your home for an unmatched audio-visual experience.

All-round cinematic, goes beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Easily expand your cinema: Subwoofer and rear speakers

Add just what you want—subwoofer, rear speakers, or both—directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field—transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theatre system.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS: X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Perfect fit with Sony's soundbar

A soundbar that belongs with your TV. Designed to match in shape and style, the two merge into a single, refined presence that enhances your room without intrusion.

Smart

Entertainment you love. With help from Google

Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organizes them just for you.

Content

Over 10,000 apps and games, straight to your TV

Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.

Control

Smooth control, via new remote or app

Control BRAVIA your way. Use the newly designed remote—crafted through an inclusive design process with feedback from blind and sighted users, made with recycled plastic, complete with a finder function—or the BRAVIA Connect app on your smartphone. With either, you can adjust volume, fine-tune settings, or check your set-up, all without the on-screen menus.

Just say what you want to see

Find favourites faster with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies.

Connect

Google Cast™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Design

Harmonic Presence. Fits seamlessly into your space

The transparent centre stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wave-pattern bezel that echoes sound, the design stays harmonious—turning the TV into part of your décor.

Harmonic presence, sophisticated from any angle, any environment

Our new design concept blends entertainment and functionality in perfect balance. The Mirage Stand conceals cables for a clean, clutter-free appearance, while its floating design creates a sleek, modern look unlike traditional TV stands. Slimmer edges on all sides complete the sleek, refined design.

The Mirage Stand. Subtle, seamless

Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.

Conceals cable, effortlessly

Newly designed pillars allow the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.

Seamless on your wall

BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take centre stage.

Sleek, elegant bezel

Subtle by design. The bezel carries a fine wave texture that harmonizes with living spaces, while the slim bezel on all four sides ensures an uninterrupted viewing experience for deeper immersion.

Game

Perfect for PlayStation®5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadows and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream PlayStation® games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location, like a friend's house.

All your gaming essentials in one place

Everything’s so easy with Game Menu 2. Check your status, fine-tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi-view on YouTube in an instant.

Dolby Vision® support brings gaming to life

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1

Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.

*Images are for illustration purposes only

General

TV Features

Connectivity

Power and Energy Efficiency

TV Dimensions

Dimensions

Packaged Dimensions

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Certainty

With Product Care^TM you have certainty that your product is covered for a specific period of time. If, during the Product Care^TM term, your product fails to operate as a result of an Eligible Fault*, we will provide a one-off replacement of Your Product.

Support

Our experienced support team ensures that the assessment, replacement or remedy process under your Product Care^TM is a convenient experience. Whether you are experiencing a product fault or needing toll free technical assistance, our team is here to provide support every step of the way.

Advantage

Redeem exclusive Additional Benefits which will help you maintain your product and assist in an additional purchase.

There are exclusions and limitations to Product Care^TM. This section should always be read in conjunction with the Terms and Conditions for Product Care^TM.

Learn more about Product Care^TM.